Legal
Privacy Policy
Last updated: 11 October 2026
This Privacy Policy explains how OttoSwitch ("we," "us," or "our") collects, uses, and protects personal data when you interact with our website, our free business assessment, our chat widget, our booking flow, or our messaging services. We are the data controller for the personal data described in this policy, and we process it in line with the EU General Data Protection Regulation (GDPR) and the Irish Data Protection Acts 1988–2018.
Information We Collect
We collect only the information you choose to provide, which may include:
- Name — provided in our chat widget or when you contact us directly.
- Email address — provided in our assessment, chat widget, booking form, or direct contact.
- Mobile phone number — provided voluntarily in our chat widget or booking form.
- Business information — your answers to our assessment and chat questions, such as business type, team size, revenue range, and the challenges you describe.
We also receive limited technical data (such as IP address and browser type) that is processed by our hosting provider to deliver and secure the website.
How We Use Your Information and Our Legal Bases
- To respond to your enquiries, send your assessment results, and schedule calls — necessary to take steps at your request before entering into a contract (GDPR Art. 6(1)(b)).
- To provide the services you sign up for — performance of a contract (Art. 6(1)(b)).
- To send marketing messages by SMS or email — only with your consent (Art. 6(1)(a) and the European Communities (Electronic Communications Networks and Services) (Privacy and Electronic Communications) Regulations 2011). You can withdraw consent at any time.
- To operate, secure, and improve our website and services — our legitimate interests (Art. 6(1)(f)).
- To meet legal, tax, and accounting obligations — legal obligation (Art. 6(1)(c)).
SMS / Text Messaging Consent
- You opt in to receive marketing text messages by voluntarily providing your mobile number and ticking a separate, optional marketing consent box in our website chat widget.
- Consent to receive marketing text messages is not a condition of any purchase.
- Message frequency varies. Standard message and data rates from your mobile operator may apply.
- You can reply STOP at any time to opt out of messages, and reply HELP for assistance.
No Sale of Personal Data
We do not sell or rent your personal data, and we do not share mobile phone numbers or SMS consent information with third parties for their own marketing. Personal data is shared only with the service providers listed below, strictly so they can provide services to us.
Service Providers (Processors)
We use a small number of service providers who process personal data on our behalf under written data processing terms:
- Cloudflare — website hosting, security, and our lead database (stored in the EU).
- GoHighLevel / LeadConnector — customer relationship management and messaging delivery (SMS and email).
- Cal.com — appointment scheduling.
- Google — email and web fonts.
International Transfers
Some of our service providers are based in, or access data from, countries outside the European Economic Area, including the United States. Where personal data is transferred outside the EEA, we rely on an adequacy decision (such as the EU–U.S. Data Privacy Framework, where the provider is certified) or the European Commission's Standard Contractual Clauses, together with appropriate supplementary safeguards.
Data Retention
We keep enquiry and assessment data for up to 24 months after our last contact with you, unless you become a client, in which case we keep it for the duration of our relationship and as long as required afterwards for legal, tax, and accounting purposes. When data is no longer needed, we delete or anonymise it.
Your Rights
Under the GDPR, you have the right to:
- Access the personal data we hold about you.
- Rectification of inaccurate or incomplete data.
- Erasure of your data in certain circumstances.
- Restrict or object to our processing, including objecting to direct marketing at any time.
- Data portability — receive your data in a portable format.
- Withdraw consent at any time, without affecting processing carried out before withdrawal.
To exercise any of these rights, email [email protected]. We will respond within one month.
You also have the right to lodge a complaint with the Irish Data Protection Commission (www.dataprotection.ie) or the supervisory authority in the EU country where you live or work.
Cookies
Our website does not use advertising or analytics cookies. Our booking page embeds a scheduling widget from Cal.com, which may set cookies that are strictly necessary for booking to work.
Children's Privacy
Our services are intended for businesses and are not directed to anyone under 18 years of age. We do not knowingly collect personal data from anyone under 18. If you believe a minor has provided us with personal data, please contact us and we will delete it.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page and, where the changes are significant, let you know.
Contact Us
If you have questions about this Privacy Policy or your personal data, contact us at:
OttoSwitchEmail: [email protected]